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April 26, 2019

Adidas, Reebok And Patagonia Are Winning The Fashion Transparency Game

The Fashion Transparency Index 2019 review ranked 200 brands according to how
readily they disclose social and environmental practices...

The results? While more brands are moving towards full transparency than ever before, far too many are still frustratingly opaque. How transparent do you take your fashion? We’re not talking XXL Versace totes in pastel vinyl. Turn your thoughts instead to the public disclosure of information surrounding human rights policies, environmental practices and supply chains, and the 2019 edition of the Fashion Transparency Index, where three sportswear and outdoor brands are leading the charge.

Adidas, Reebok and Patagonia are the top-performing brands in a group of 200 of the largest fashion brands and retailers, according to the latest transparency report, which is published annually by non-profit campaign group Fashion Revolution and aims to assess brands across five key areas: policy and commitments, governance, supply chain traceability, supplier assessment and remediation.

Scoring 64 per cent out of a possible 250 points, Adidas, Reebok and Patagonia are closely followed by Esprit and H&M, who score 62 per cent and 61 per cent respectively. This is cause for celebration: it’s the first time since the FTI’s inception that brands have scored over 60 per cent, meaning that brands are making real efforts to become more transparent.

Luxury brands are becoming less opaque, too. Gucci and Bottega Veneta are among the highest-scoring luxury brands, and have achieved 100 per cent on criteria including “policy & commitments”, which involves answering questions such as “What are the brand’s social and environmental policies?” Meanwhile Dior and Marc Jacobs are among the biggest movers since 2018, with an improved performance of 22 per cent for the former, and 17 per cent for the latter.

Read more from British Vogue here

Read the Fashion Transparency Index here

Words British Vogue