Amazon is launching its “try before you buy” fashion service in the UK, marking the online retailer’s latest push into the clothing market.
Prime Wardrobe delivers a bag of three to eight clothing items with no upfront charge and free delivery for people signed up to Amazon’s subscription service.
Wardrobe shoppers are offered discounts relating to the number of items they choose to keep – beginning with £5 off when they choose items worth £100 or more and £20 discounts if they keep items worth £200 or more. Shoppers can return any unwanted items free of charge within seven days.
The UK is the third country to join the service, which started in the US in June and launched in Japan last week.
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, vice-president of Amazon Europe’s retail division.
The launch of Wardrobe follows the opening of Amazon’s first European fashion pop-up in London last week.
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