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Campaigns
November 20, 2020

Amber Anderson Features in ‘Trés Paris’

In its new film, Longchamp blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities...

The Essence of Paris is an understated yet eccentric production, a foray into the real Paris of Parisian women with all the emotion and “joie de vivre” of the city.

The film features two Longchamp bags, which are accidentally exchanged in the whirlwind of Paris by night. It also features two women, and adorable white kitten, an espresso, a smart-looking man on a motorcycle, and the Eiffel Tower, held in place beautifully by its pyramid base.

 

The brand’s Artistic Director, Sophie Delafontaine explains: “I wanted to depict an active, spontaneous, and open-minded woman, one who grabs hold of life with elegance and independent spirit. She’s strong, but also indulgent and never takes herself too seriously.

With this film, the brand strayed from traditional campaigns to present the City of Light in all its glory. In fact, the very goal of this bold and carefree cinematic adventure was to illustrate the Paris of real authentic Parisian women.”

 

 

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