Beauty Expertise

We first opened our doors to beauty clients in 1996 when Modus was asked to launch MAC Cosmetics into the UK. Since then, our beauty team has represented a broad collection of brands across skincare, makeup, haircare, fragrance, and retail.

We have partnered with many industry leaders, working closely to define and champion each brand’s unique story.
Understanding the breadth of the beauty market is key to delivering effective strategies and campaigns. Working with multi-category clients including QVC, Marks & Spencer and launching Harvey Nichols Beauty Bazaar has fostered our unique insight into the consumer mindset.

Cosmetics form a core element of our work, from NARS to Pixi by Petra and from Zoeva to Stila. Through our close relationships with hair stylists and salons, ModusBPCM has fostered long-term relationships with Aveda, Bumble and Bumble and the iconic Vidal Sassoon.

Across the growing world of skincare, ModusBPCM has advocated pioneering treatments from clients including Dr Barbara Sturm, Pestle & Mortar and One Ocean Beauty. Spearheading the launch of self-tanning giant St.Tropez and health and wellness brands Elemis Spa and Technogym, our team has evolved brands from game-changing start-ups into global lifestyle concepts.

Case Studies