Beauty Expertise

We first opened our doors to beauty clients in 1996 when Modus was asked to launch MAC Cosmetics into the UK. Since then, our beauty team has represented a broad collection of brands across skincare, haircare, fragrance, spa and retail.

We have partnered with many architects of the new beauty landscape, working closely to define and champion each brand’s unique story.
Understanding the breadth of the beauty market is key to delivering effective strategies and campaigns. Working with multi-category clients including The Body Shop, Liz Earle and REN and launching Harvey Nichols Beauty Bazaar has fostered our unique insight into the consumer mindset, helping expand M&S Beauty into over 300 stores.

Cosmetics form a core element of our work, from NARS to ZOEVA, and from Paul & Joe Beauté to Pixi by Petra. Through our close relationships with hair stylists and salons, ModusBPCM has fostered long-term relationships with Aveda, Bumble and Bumble and the iconic Vidal Sassoon.

Across the growing world of skincare, ModusBPCM has advocated pioneering treatments from clients including Dr Barbara Sturm, Nuxe and Rodial. Spearheading the launch of self-tanning giant St.Tropez and health and wellness brands Elemis Spa and Technogym, our team has evolved brands from game-changing start-ups into global lifestyle concepts.

Case Studies