Calvin Klein has announced the launch of UNLOCKED IN #MYCALVINS, a new campaign that plays off the archive-inspired hardware on the latest Lock handbag collection, starring model Irina Shayk.
Lensed by legendary duo Inez and Vinoodh, the campaign captures the sheer power of a woman, fearless and wholly herself. Irina, cast for her warm presence and piercing gaze, sets the tone for the campaign, where bare sensuality meets pure power. Shot in a stripped back studio setting that feels quintessentially Calvin Klein, her magnetic character is in total focus alongside a new collection of strong handbag silhouettes. Together, in sensual simplicity, they are the ultimate objects of desire. Sexy and empowering, the Lock handbag collection is a symbol of unlocking your inner power and being your own icon.
The Fall 2019 Calvin Klein Lock handbag collection is introduced through a series of images and videos that highlight the new, statement-making essentials in provocative shades and bare neutrals. Each piece in the collection features lock hardware, a modern day interpretation of an archival piece, complete with a separate key. New bold silhouettes include the effortless Lock bucket bag in luxe structured leather and contrast stitching and the Lock shoulder bag with sensual chain accents. Ultra-functional Lock wallets and a Lock tote bag round out the collection.
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