Case Study

Abercrombie & Fitch

We worked to reposition Abercrombie & Fitch within the UK market and re-engage with both media and consumers.
Creating media events and brand ‘moments’ alongside an integrated communications strategy, securing media engagement and editorial placements in support of the new brand direction, collection launches and campaign imagery.

Taking a strategic viewpoint, we advised on communications activity that would define a newly refreshed and elevated brand direction.

Brand Development