Couverture & The Garbstore
We supported Couverture’s retail store communications in the UK, building awareness of this independent West London boutique.
We began working with Couverture on a comprehensive earned PR campaign to support seasonal product collections across womenswear, homeware and childrenswear. Utilising Emily Dyson as tastemaker and curator of talent, seasonal calendars of events were developed to support the store. We were also appointed by Couverture to support their online growth through the creation of a digital strategy, including influencer marketing and social media strategy.
We took the lead from the storytelling nature of the Couverture edit to craft a cross channel approach to communications strategy.