Dita Von Teese Lingerie
We were briefed to successfully launch Dita Von Teese’s eponymous lingerie line into the European market, implementing a comprehensive launch plan and ongoing PR strategy.
The launch centred around Dita Von Teese’s time in the UK. We planned a personal appearance at national high street retailer Debenhams, and an intimate cocktail event for senior UK press and close VIP friends of Dita.
I chose to work with the agency as they understand lingerie and instinctively knew the best approach to launch the collection.