Build desirability around Hertz Italia as the ‘go-to’ company for fun and stylish car rentals in Italy. Promote a summer partnership with Garage Italia and exclusive Hertz Spiaggina rental.
Promoting the glamour history of the Fiat 500 Spiaggina from its high-profile fans to its Italian heritage. Leveraging the exclusive partnership to place coverage in glossy lifestyle magazine and national newspaper supplements.
We secured exposure throughout the summer across leading glossy titles including Financial Times Life & Arts, The Times Luxx, Wallpaper* online, GQ online, Yahoo!, YOU Magazine, The Observer Magazine, The Guardian online, Vogue online.