We launched the luxury Hotel Missoni brand and service offering to UK and international markets.
Working as lead global agency, we outlined an EMEA brand communications strategy for Missoni and Rezidor Hotel Group. Experiential events were designed to raise awareness of the joint Hotel Missoni venture. Resulting media engagement drove strategic partnerships and editorial placement in luxury, style, fashion, design and travel titles, amplifying the story across sectors and territories.
We took a considered approach to this relationship between two alternate brand partners, to ensure credibility in a highly competitive marketplace.