Case Study

Kering Eyewear

WHAT
To bring the Kering Eyewear licenses in-house in 2015 and launch the Kering Eyewear business, with a SS16 presentation marking the first in-house collections launch. To work across all their Kering Eyewear brands - Alexander McQueen, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Gucci, McQ, Pomellato, Puma, Saint Laurent, Stella McCartney and Tomas Maier.
HOW
A strategic communications plan across PR, experiential events and ambassador relations that involves close partnerships with Kering Eyewear and each of the brands in-house teams, to ensure messaging is on point for each of the prestigious brands under the Kering Eyewear umbrella with carefully curated target media lists and product offering.

ADD

Brand Development