Case Study

Kering Eyewear

To bring the Kering Eyewear licenses in-house in 2015 and launch the Kering Eyewear business, with a SS16 presentation marking the first in-house collections launch. To work across all their Kering Eyewear brands - Alexander McQueen, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Gucci, McQ, Pomellato, Puma, Saint Laurent, Stella McCartney and Tomas Maier.
A strategic communications plan across PR, experiential events and ambassador relations that involves close partnerships with Kering Eyewear and each of the brands in-house teams, to ensure messaging is on point for each of the prestigious brands under the Kering Eyewear umbrella with carefully curated target media lists and product offering.

A strategic communications plan across PR, Experiential Events and Ambassador Relations

Brand Development