Case Study

OuterKnown

WHAT
To manage Kelly Slater’s personal appearances and optimise press opportunities while he was in London for the Kering Sustainability Conference at LCF in November 2015 at which he was the key note speaker to talk about OuterKnown’s commitment to sustainability.
HOW
We handled the PR outreach, organising a day of appointments and interviews with target titles and presenting the collection to the wider men’s fashion media. As any agency, we also organised the OuterKnown merchandising and visual display at the conference to ensure the brand was well showcased.

ADD

Brand Development