Case Study

Pal Zileri

We relaunched and repositioned classic Italian menswear brand Pal Zileri to both media and consumers within the UK market, highlighting the New Bond Street flagship store.
The creation of a communications strategy that unveils the new design direction and allows key media to rediscover and understand the new brand identity and ‘Avant Craft’ ethos.

Pal Zileri's relaunch has been met with increasing engagement in the UK, with us ensuring all activity works toward establishing the brand ethos for long term success.

Brand Development