We continue to work with hair hero Michael Gordon, founder of Bumble & Bumble, on his incubator beauty company. Working across a portfolio of product development and iterations – from the launch of Purely Perfect, the no detergent, no foam cleanser, and Isle of Roses, the first hair fragrance, to Hair Story, a creative studio and private salon in New York.
Through a hair salon take-over in London, media and industry opinion formers were able to attend one-to-one appointments with the New York team and experience the products first hand, resulting in a hijacking of the beauty news agenda.
I can say without hesitation that choosing the agency to work with was one of the best business decisions I have ever made. And they will be an integral part of our new ventures.