SLG – Zoella, Tanya Burr & Ruth Crilly
We partnered with creative product manufacturer SLG to launch three of their new beauty brands to the UK market. The brands were created in partnership with leading UK beauty bloggers Zoella – pampering bath and body range, Ruth Crilly – COLAB Dry Shampoo, and Tanya Burr – Cosmetics and Nails.
Each influencer’s brand was launched a few months apart. Media were invited to celebrate each launch by being immersed into a unique brand world, with an opportunity to meet with the influencers for a one-to-one interview to secure notable media coverage.
An innate understanding of the world of influencers saw the agency work with SLG to put digital media at the forefront of this multi-brand campaign.