The Perfumer’s Story
We created buzz around The Perfumer’s Story’s Rankin collaboration and delivered media coverage to support the launch.
Working closely with both the Perfumer’s Story and Rankin on the launch of their collaborative S&X fragrance, we implemented a successful media strategy. Supporting the launch both on and offline, we launched the fragrance in collaboration with the brand retail partnership by holding an instore party attended by London elite.
High profile partnerships formed the foundation of our communication plan, designed to create noise around this unique fragrance offering.