We executed a brand re-education process, refocussing and redefining within the UK market to increase editorial results by 70% year on year. We targeted quality editorial within high end consumer titles whilst building engagement and strengthening relationships with key industry influencers.
To launch each seasonal collection to the global markets, we worked with the Thomas Sabo Head Office team to host elaborate and impactful global events in coveted venues across central London. Engaging with key global press, VIPs and industry influencers served to make noise and amplify the brand to an International audience. We unveiled Georgia May Jagger as the global ambassador and new face of the brand, alongside male ambassador Nico Rosberg. Utilising access to both ambassadors secured large features across all key titles to elevate the brand.
ModusBPCM really helped to drive Thomas Sabo in the UK to gain a far stronger foothold amongst the British press and to position us as one of the premium jewellery lifestyle brands in the UK.