We created a strategic marketing and communications campaign to launch Vidal Sassoon: The Movie and create a true understanding of Vidal Sassoon, his life and work. We were involved from the outset with Creative Director Julian Vogel working as the film's Associate Producer.
From a launch at Tribeca Film Festival, to UK general release and DVD release, we oversaw the UK communications plan from events to media strategy. VIP screenings were organised at key London cinemas, with the agency organising event logistics, VIP attendance and media attendance, including media Q&A with Vidal himself. Media partnerships for nationwide activations and screenings, alongside media coverage in print, online, social and broadcast, took the story to the consumer audience.
The agency and Sassoon connected, and Julian helped produce the documentary about Vidal which was really really wonderful.