Fashion Expertise

ModusBPCM was built on the strength of our fashion expertise. It all began in 1987 and since then we’ve covered all market sectors, from nurturing emerging design talent to advising international super brands.

Experts in storytelling, we couple creative rigour with commercial insight to deliver innovative brand solutions from luxury to high street.
ModusBPCM is experienced in every element, from ad campaign engagement to remixing the runway. Our years of working across the international show schedule and deep industry relationships have combined to craft key moments for clients including Preen by Thornton Bregazzi, Jason Wu, Erdem, Giles Deacon, Bella Freud, Margaret Howell, Pringle of Scotland, Kiton, Hugo Boss and Calvin Klein.

Consumer insight is at the core of what we do as an agency, and our research-driven approach has generated results for Abercrombie & Fitch, Benetton, Uniqlo, Topshop Unique and Sainsbury’s Tu. Across denim and sportswear, our unique storytelling solutions have helped brands from G-Star RAW and 7 For All Mankind to Lacoste, Puma, and Y-3 Adidas stand out in the crowd.

They say that style is all in the details, and our in-depth understanding of the footwear, accessories and lingerie marketplace has helped amplify and evolve brands from Birkenstock, Sergio Rossi and Aldo, Longchamp, The Cambridge Satchel Company; Boucheron, Swarovski and Thomas Sabo to M&S and Dita Von Teese.

Retail runs in our veins, and our expert team has a 360 degree view across online and offline. From department store icons Harrods, Selfridges, Liberty and Harvey Nichols to e-commerce giant Yoox, ModusBPCM has partnered with retailers across the landscape to drive measurable results.

Case Studies