Hertz Italy has announced its exclusive partnership with iconic custom auto design house, Garage Italia. The exclusive tie-up offers Hertz customers unforgettable “Made in Italy” experiences with expansion of its Selezione Italia collection. The Tailor-made Fiat 500 re-interprets the Swinging 60s Spiaggina as an all-electric classic for the future.
Hertz chose the Fiat 500 Icon-e by Garage Italia as the perfect addition to Italy’s summer season. Based on a vintage Fiat 500, adapted to become a playful, eco-friendly convertible, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.
The new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of “Made in Italy” iconic cars and high-end personalised service, to create a bespoke, luxury motoring experience.
Massimiliano Archiapatti, General Manager of Hertz Italy said: “We are very proud of this new initiative with Garage Italia, offering our customers a fun-to-drive, tailor-made electric Fiat 500 that sports true Italian flair. Selezione Italia is much more than a rental offer, it’s a philosophy; it’s the way we honour the relationship with our guests. In Italy we are proud of our traditions, of our distinctive culture that embodies authentic design, fashion, food, art, but most of all, hospitality – all embedded in Selezione Italia. We constantly seek new driving experiences for our customers, and with Garage Italia we can offer our guests something unique.”
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