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September 12, 2019

Longchamp, STAUD and Carolina Herrera at NYFW

This season Longchamp gave us prints of the 70s, STAUD presented us with a Mediterranean colour palette, and Carolina Herrera invited us to a sensory delight of wildflowers - another unforgettable season at NYFW SS20!

The solar journey from dawn to dusk is the starting point of Longhcamp‘s, Spring/Summer 2020 collection. For her third show at New York Fashion Week, Creative Director Sophie Delafontaine Recalled the colourful artwork of Judy Chicago as she visualised looks that follow a woman as she traverses her day, faultlessly outfitted for every occasion. She is mixing and matching pieces that resonate with her active, on-the-go lifestyle, while keeping to sophistication that is part and parcel of Parisiennes. The palette of colours – from jade to apricot to turquoise – appeared as if they had been bleached by the sun’s rays throughout the day. These juxtapositions of differing forms and materials, of decades far removed from one another, create a dynamic lineup that emits a feel-good emotion. To wit, it encourages one’s personality to shine through.

For Spring ’20, STAUD went post-impressionist. A metamorphosis of sorts: butterfly strokes of colours, shapes and silhouettes that paint clothes as works that stay in your mind – even after just catching a glimpse. Accessories took a soft and sculptural new shapes in petal pink, key lime, and Capri blue, while ready-to-wear, in the same Mediterranean colour palette, was bolder than ever.



With crinkled chiffon and contrasting prints of romantic landscapes adding to an otherwise whimsy and independent, brave STAUD woman; someone clever enough to know that a pastel pusher and a print crepe organza gown can sit comfortably on the same rack yet enough of a gypsy to style them together. ‘If Fall was about finding the humour within the drama of fashion, then spring is about who gets the last laugh.

A sensory delight of wildflowers, as far as the eye can see. Creative director, Wes Gordon, brought his vision for Carolina Herrera’s Spring ’20 through a fusion of joyful and dramatic colour. Inspired by the botanical phenomenon of the Californian super bloom, Silhouettes were dramatically short or extravagantly long, molded to resemble beautiful shapes found in nature. The Carolina Herrera atelier bloomed and indulged in a pigment-rich colour palette: vibrant yellows and bold blue mixes with prints evoking ephemeral desert fields blanketed in lilies, verbena, and lupine.

📸 @sergekerbel