The unisex style eyewear features the designer’s logo emblazoned across the brow for a modern take on nostalgic logo mania. The new iconic “Mini-me” eyewear styles featured on both mother and daughter in the new campaign, showcase the effortlessly stylish appeal of the collection, for women, men and children. Emphasising the strong connection between Stella McCartney’s ready to wear and children’s collections, the “Mini-me” campaign illustrates the ageless wearability of the new iconic logo styles. For adults, the Stella McCartney logo is delicately studded along the brow and arm in silver, whilst the kids style features the logo across the brow, embossed with gold detailing.
The angular, modern silhouette is a timeless and iconic shape for women, men and children, available in a sophisticated palette of complementary shades. Supporting Stella McCartney’s ongoing commitment to sustainable innovation for fashion, the unisex logo style frame for adults is made from bio-acetate, a naturally-sourced and renewable material derived from tree pulp. This reduces the use of plastics formed using fossil fuels, reducing the collection’s impact on the planet and actively working towards a more sustainable future.
The Stella McCartney Logo Story collection is available now in Stella McCartney stores and stellamccartney.com, as well as in select retailers worldwide.