Case Study
GANT
WHAT
We raised the profile of The House of GANT and its two brand pillars GANT and GANT Rugger, and launched new pillar GANT Diamond G. Across all activations, our overall objective has been to reposition GANT as a premium active lifestyle brand.
HOW
Crafting a series of brand and retail focused activations supported by an integrated communications strategy to secure top tier editorial placements and brand features for both menswear and womenswear collections, highlighting GANT’s heritage as the original shirt makers.
Successful campaigns and retail activations led to us representing all collections with the GANT brand family.
