Case Study
Harvey Nichols Beauty Bazaar
WHAT
We led PR for the international launch of global beauty concept Beauty Bazaar with multi-brand luxury retailer Harvey Nichols.
HOW
We were appointed on a six-month project to launch Harvey Nichols’ new standalone regional beauty offering to media via a series of media visits to new stores ahead of launch. Media were given the opportunity to select top beauty picks for personal use with extensive coverage achieved as a result, putting this beauty retail concept on the map.
Our extensive retail communications expertise, ensured a successful high profile launch of Harvey Nichols regional proposition.
