Case Study
Bicester Village
WHAT
Value Retail Group appointed us to manage the launch and PR campaigns for the womenswear and menswear 2014 British Designers Collective boutiques at Bicester Village.
HOW
In 2014, British Designers Collective partnered with The Royal Academy of Arts to support the pop-up project with an exclusive London event and created a gallery of ‘Academicians’ work within the pop-up boutiques at Bicester Village. Womenswear and menswear launch events, media partnerships, ambassador events and PR activations supported this unique collaboration.
Bicester Village’s aim was to hero British womenswear and menswear design talent and we supported this with a dedicated and engaging campaign.
