Case Study
Akris
WHAT
Over a ten year period, MODUS positioned Akris within the UK market as a global luxury brand amongst a targeted, high end, luxury audience, whilst supporting the flagship Old Bond Street store.
HOW
Creating and supporting brand experiences, events and ambassador relations programmes through earned PR and communications strategies, aimed at building relationships and educating key media to tell the story of the brand – celebrating the heritage and craftsmanship whilst showcasing Akris as a visionary brand steeped in modernity.
Every element of MODUS’ work for Akris was designed to position the brand appropriately in the UK and highlight the unique quality, creative and heritage behind this genuine global luxury brand.
