Case Study
Bell & Ross
WHAT
Over seven years, we positioned Bell & Ross within the UK market as a credible and authentic Swiss-made watch brand and a leader in contemporary watch design. In 2015, we launched the flagship Old Burlington Arcade store.
HOW
Through a strategic integrated communications approach, we created conversations around the company’s heritage and unique watch design with an extensive mix of commercial, style and watch specialist media, highlighting the diverse functionality and innovation techniques through the launches of annual novelties.
The agency was an integral part of growing the Bell & Ross brand in the UK. The team’s ability to generate in-depth feature content within the fashion and lifestyle media, contributed to increasing our brand awareness in the UK. Being aligned with the agency's client roster ensured that Bell & Ross received the best exposure possible.
