Case Study
J. JS LEE
WHAT
We have played a fundamental role in introducing the J. JS LEE brand to UK and international media and influencers, establishing the brand as a leading design talent within the global fashion market and on the London Fashion Week schedule.
HOW
Over ten seasons, we supported J. JS LEE’s presence at London Fashion Week and via seasonal projects and events, brokering brand partnerships to support this integrated media outreach with brand collaborations.
Many young designers need help in PR and marketing as well as business mentoring. Just after graduation when I had no idea about the fashion business or PR, ModusBPCM helped J. JS LEE to understand the fashion industry, to grow up, and to build the company profile.
