Case Study

Longchamp

WHAT
To reposition Longchamp in the UK as a luxury heritage brand, amplifying the rich messaging from this family-owned and run business, their expansion plans and collaborations.
HOW
A communications strategy across PR, ambassador relations, experiential events and influencer marketing that focuses on optimising commercial partnerships ensuring strong ROI for the business.

The agency has proven to be an exceptional partner for Longchamp. Their extensive communications expertise and dedication and commitment to our brand has ensured success season after season. They act as an extension of our in-house team and continually focus on delivering solid results. Their innate understanding of Longchamp and who our customer is ensures a perfectly aligned marketing and PR strategy. We truly value their judgement and counsel.

--- Global Operational Marketing & Communications Director, Longchamp

Brand Development