Instagram said when it announced the feature last year that it wanted Instagram Shopping to be “less transactional and more immersive,” adding, “The solution is not as simple as just adding a buy button.”
The feature enables brands to tag products within their organic posts, and tapping on those tagged products brings Instagram users to more information including product details, pricing and links to brands’ websites where they can complete their purchases.
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Instagram said in a blog post Tuesday that more than 200 users visit one or more business profiles daily, adding, “Through features like product tags and a ‘shop’ tab on profiles, discovering and buying products on Instagram is now easier to do. For businesses, tagging a product is as simple as tagging a person in a post. And for shoppers, shopping posts’ tags get rid of the guesswork and allow for easy access to tagged products’ information.”
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