This season explores the familiar American landscape through an otherworldly lens, challenging the perception of the real and the imagined. “The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream.” — Raf Simons, Chief Creative Officer, CALVIN KLEIN
In a series of images lensed by Willy Vanderperre, a play of scale presents a juxtaposition between the product and the isolated Utah landscape, evoking a nostalgic yet otherworldly feeling. A sense of calm and hope are also present, capturing the ever-present theme of American youth. Conceived in partnership with Lloyd & Co., the campaign features talents Lulu Tenney, Julia Nobis, Freja Beha, Liya Kebede, Erin O’Connor, Fernando Albaladejo, and Luca Lemaire, as styled by Olivier Rizzo.
