Case Study
60 Curzon Street
WHAT
WHAT: To undertake a strategic piece of work, looking to place this upcoming prime-resi development in Mayfair front of mind with a discerning UHNW audience.
HOW
Taking a tailored and considered approach, we first identified the property's target audience and how best to reach them through a selection of both traditional and non-traditional communications channels. We then developed key messaging for the property, building upon the core pillars of place and personality - grounding the development within Mayfair's rich cultural history and looking to the future through visionary architect Thierry Despont.
ModusBPCM placed a multi-page editorial feature and cover on Thierry Despont, the star architect behind the build, in leading national newspaper supplement the Financial Times, How To Spend It.
