Case Study
Bumble & Bumble
WHAT
We represented Bumble & Bumble for over seven years, first as an independent brand, and then after 2003, as part of the Estée Lauder Group. We began as the brand’s UK PR agency, progressing to work as global brand consultants.
HOW
Combining our beauty expertise with strong fashion experience supported the creativity of the Bumble & Bumble team and the brand’s fashion-focussed approach. A series of strategic events included the launch of the House of Bumble – salon, cafe, university and retail space, along with partnerships with Virgin Atlantic and Soho House, the Hair Hero book launch and brand 30th anniversary celebrations. Global brand strategy services included media relations, media partnerships, events, brand collaborations, content creation and ambassador partnerships.
There is something about Julian and the team that is truly special. I’m almost certain we wouldn’t have been successful without them. The success of Bumble was very much created by their subtle skill and sensitivity to the marketplace.
