Case Study
Bvlgari Hotel London
WHAT
As the travel landscape shifted throughout 2020, we were asked to help keep the hotel front of mind and relevant in a rapidly changing consumer landscape.
HOW
Using our network and contacts to tap into future travel trends, we worked with Bvlgari Hotel London to develop a ‘Staycation series’ - a range of experiences tailored to an element of life longed-for during lockdown. These included top-to-toe beauty and spa treatments, a family-oriented package with a private movie night and family yoga, an indulgent ‘ultimate date weekend’ with champagne tasting and spa experiences for two, as well as a wellbeing package to reinvigorate and revitalise with the experts at Workshop gym. As London reawakened, we added a business experience providing the ultimate ‘work from hotel’ offering for up to six people, including spa use, a catered lunch and relaxing cocktails to round off the day.
ModusBPCM placed a ‘first look’ exclusive with Telegraph Luxury, reviewing the ‘B.Private’ offering designed for the cautious traveller with in-suite personal shopping in partnership with Harvey Nichols — followed by placements in Conde Nast Traveller, Vogue, House & Garden, and Tatler, amongst others. The series also secured Bvlgari Hotel London’s General Manager Kostas Sfaltos a place on Spear’s WMS acclaimed annual ‘luxury list’ of innovative London tastemakers.
