Case Study
Pringle Of Scotland
WHAT
We repositioned and evolved Pringle of Scotland’s brand image and associations with the art and design world within the UK press and consumer markets.
HOW
Working closely with Pringle of Scotland, crafting strategic integrated media campaigns across six years. Focuses included raising the Scottish brand’s profile within a wide global community via the visual arts, film, fashion, design and architecture.
ModusBPCM has been a longstanding partner, genuinely able to understand and promote branded content and storytelling beyond product placement.
