Case Study
The House Collective
WHAT
To increase brand awareness of The House Collective as a portfolio of four boutique luxury hotels in Greater China.
HOW
Strategic positioning of The House Collective building upon the brand’s unique approach and pillars of art, design, people and place, setting the Hotels apart from the competition.
We introduced the brand through one-to-one appointments with leading editors at Conde Nast Traveller, Telegraph Ultratravel, Times Luxx*, Wallpaper Magazine and Sunday Times Travel Magazine, amongst others, securing coverage and driving media understanding and engagement.
