Case Study
TOAST
WHAT
We brought TOAST’s fashion credentials to the forefront of the brand, utilising iconic and inspirational seasonal imagery in a fully integrated communications plan whilst maintaining the values and heritage of this British lifestyle brand.
HOW
Building seasonal campaigns for TOAST with product at the core, we developed a full earned PR campaign to support the Fashion and House & Home collections. We constantly developed and defined the relationship and the brand’s priorities since 2010. In 2016, the focus to redefine the brand and introduce a new chapter for TOAST; communicating the positive impact of new CEO Suzie de Rohan Willner and reinvigorated collections under a new design team.
A long-term partnership that notably repositioned and elevated TOAST's fashion offering, via experiential events, content creation and media relations.
