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January 23, 2018

As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive


Publishers still reeling from the Facebook news feed-pocalypse might find comfort in Snapchat. The disappearing messages app is stepping up efforts to curry favor with publishers.

On Jan. 18, Snapchat’s new platform content head Mike Su emailed publishers to introduce Snapchat longtimer Josh Stone as its new manager of media partnerships, a new role overseeing day-to-day work with Discover publishers.

 

 

Image Credit: digiday.com 

Su, a former exec at Snapchat Discover partner Mitú, also announced a first-time publisher summit and affirmed the platform’s strong interest in helping publishers be successful on the platform, multiple publishers confirmed.

Read more from Digiday here

 

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