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June 5, 2018

Naomi Shimada’s ‘Sneak Peeks’ for Amazon Fashion


Amazon Fashion has teamed up with Naomi Shimada, model, presenter and spokesperson,
to choose her top 10 sneaker styles available at Amazon Fashion.

Well-known for her exciting take on street style fashion, her creative flair and of course, her love of a great pair of sneakers, Naomi has created her personal edit from the wide selection of brands across Amazon Fashion – her top 10 ‘go to’ styles for this Spring/Summer including timeless classics, retro inspired and a little bit of sparkle.

Photographed by world-renowned Street Style photographer Jonathan Daniel Pryce at Ridley Road Market in her East London hometown, Naomi models five of her ‘Sneak Peeks’ in a series of images, the first being the Nike Cortez. Hitting the track in 1972, the Nike Cortez was the first running shoe designed by Nike. This throwback edition brings back the classic, vintage style with its old school silhouette and the same heritage design as the original. Her second choice is the Chuck Taylor All Star high top in ‘Rose Electric’ pink. Possibly one of the world’s most famous sneaker, named after the baseball player and shoe salesman Chuck Taylor in 1923 and still a best seller. Naomi’s third choice is the Puma Basket Platform heel glitter sneaker, in a sparkling gold. Fourth, Naomi models the Adidas Campus low-top style in red, a preppy must-have or ‘Hoops’ shoe that arrived in the 1970s. Lastly, a pair of Nike Air Max 95. Originally making a name for itself thanks to unparalleled cushioning, an all-time icon that’s not going away any time soon.

Naomi’s additional five ‘Sneak Peeks’ include; the Nike Air Max Thea low top sneakers, Nike Air Max Premium in red, Superga Platform Espadrilles in classic white, Puma Basket Heart Patent low top sneaker in red, Superga low top sneaker in gold and New Balance 574s in a new cool blue pastel shade for this Spring/Summer.

Speaking about working with Amazon Fashion Naomi said, “I was amazed by the selection of brands and trainer styles I was able to choose from for my summer edit! I live in trainers every day of my life so was happy to see some of my fav go-to’s on there! I think the five styles I wore for the shoot are a total reflection of what I wear on a day to day basis! Someone stop this sneaker addict she’s on the loose!

“We were really excited to team up with Naomi, her energy and passion shines through in everything she does, least not her fashion choices”, said Karin Zimmermann, Director of Shoes for Amazon Fashion Europe. “Heading up the footwear team here at Amazon Fashion, and with many of our customers being true sneaker buffs, this project is definitely one of my favorites! I was excited to see the edit Naomi made, and hear her take on Amazon Fashion and the selection we offer our customers.”

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