Since their founding, TOMS has stood for one thing: to improve people’s lives through business.
It all started with giving shoes to children in need, and 11 years later, they are now working with more than 100 Giving Partners to deliver 6 unique Gives: shoes, sight, safe birth, safe water, kindness and time to people in need in over 70 countries around the world.
From 5 – 12 May 2017, TOMS asked their community to #StandWithTOMS online and in-store by sharing the Give closest to their heart, sparking an emotive conversation and driving awareness of the brand’s mission.
In the UK, influencers including Stylonylon, Buckets & Spades, Style Me Sunday and The London Chatter stepped up to support the campaign, enabling TOMS’ giving ethos to reach a highly engaged audience.
